Yinka's Thoughts.
Strategic thinking on Nigeria, capital, industry, and business. Written when there is something worth saying.
Hope: The Nigerian Operating System
Hope has carried people through circumstances that spreadsheets alone could never have made attractive. It has built bus...
EVERY REASON YOU THINK A BUSINESS CAN’T WORK IN NIGERIA IS AN OPPORTUNITY.
Sometimes the imperfections we use to dismiss Nigeria are precisely what reveal where the businesses are.
THE MAN WITH THE STICK
Who Controls Lekki Roads at Night?
THE PROSPERITY STATE
What exactly is a governor supposed to build?
WHAT A YORUBA WEDDING REVEALS ABOUT THE YORUBA
Weddings, perhaps more than any other public event, reveal how a people see the world and what they believe matters most...
WHEN DID WE STOP ADMIRING COMPETENCE?
Wealth should buy comfort, not helplessness. Somewhere along the way, Nigeria stopped admiring competence and started ou...
THE NIGERIAN CHURCH ALREADY SOLVED OUR MUSIC PROBLEM
Nigeria built a global music industry without a strong live circuit. The surprising blueprint for fixing it already exis...
The Low-Effort Pandemic
Nigeria's most dangerous pandemic isn't medical. It's a culture rewarding quick income while quietly abandoning the skil...
WHY YOU CANNOT FEEL THE ECONOMY YET
Two Nigerias are telling the same story. Neither is lying. The numbers are climbing. The pot is shrinking. The gap betwe...
HAS MARRIAGE ALWAYS BEEN AN ECONOMIC DECISION? OR DID WE SIMPLY STOP ADMITTING IT?
Marriage has never been just about two people. It has always been about building a life, and that involves economics.
Africa's Forgotten Economic Advantage
How a continent weakened one of its most powerful forms of economic organization before building anything strong enough ...
Election Rice and the Poverty Myth
When extraction becomes the prevailing instinct, politics inevitably changes. Elections transform from contests of ideas...
Building Wealth or Performing Wealth?
Are we allocating capital to create the future? Or are we allocating capital to convince people that we have already arr...
Nigeria Cannot Stabilize Without Industrializing Everyday Life
A country this large cannot leave millions of young people floating endlessly between disconnected hustle, survival jobs...
Nigeria Cannot Build A Great Economy On Hustle Alone
Nigeria is full of hardworking people and endless economic activity, but hustle alone cannot build a dependable modern e...